Industry
Recruitment
Summary
SEEK successfully increased awareness and participation in the Small Change program by introducing creative engagement activities such as the Small Change Challenge and appointing Small Change Ambassadors. The company maintained a participation rate of 62% and increased payroll contributions by 9%, while also winning the AFR's Best Place to Work for large organisations in 2024.
Success Factors
10 charities with employee ambassadors, including a visual and interactive display in the office area that connected employees to the collective impact of the program, and including a sign up ask at onboarding.
About SEEK
SEEK is a purpose-driven company based in Melbourne, Australia. A market leader in online employment marketplaces, SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.The Challenge
Despite having a well-supported payroll giving program called Small Change, SEEK faced the challenge of keeping the program engaging and relevant for its growing workforce. There was an opportunity to highlight the positive impact of payroll giving donations and rekindle employee pride and connection to the program and the business.
The Solution
To address this challenge, SEEK decided to introduce creative engagement activities and appoint Small Change Ambassadors to promote the program internally. The decision process involved a thorough evaluation of how to make the program more appealing and meaningful to employees. According to Andy Maxey, Senior External Communications & Social Investment Specialist, 'Small Change and social investment are supported from the top. Our CEO is passionate about making a positive impact on the community.' This top-down support was critical in driving the initiative forward. They also created visual elements like a phone box and coloured balls to represent the value of donations, which brought the program to life and made it more interactive for employees.
The Results
By implementing these strategies, SEEK saw significant improvements in their payroll giving program. The company maintained a high employee participation rate of 62% and increased payroll contributions by 9%, resulting in a total employee donation amount of $238,153.84. Additionally, SEEK matched this amount, bringing the total contributions to $476,307.68. The program supported 10 different charities, reflecting the company's broad impact on the community.
As a testament to their success, SEEK won the AFR's Best Place to Work for large organisations in 2024. Andy Maxey noted, 'Creating a visual element like the phone box and coloured balls that represent value has made all the difference in bringing the program to life.' These results showcase the shared value of payroll giving to employees, companies, and charities.
